Company Facts
Our Vision

Our Vision

To positively contribute to our consumers’ health and lifestyle by providing them with a range of healthy, nutritious and delicious products.

Our Mission

Our Mission

To create innovative products that enables our consumers to enjoy good health, a good diet and a great lifestyle.

Our Philosophy

Our Philosophy

At Al Safi Danone, we believe that a healthy family is a happy family. And our range of carefully-developed products, centres around letting every family member enjoy a product that is just as delicious as it is healthy and nutritious.

Our Philosophy

Our Philosophy

At Al Safi Danone, we believe that a healthy family is a happy family. And our range of carefully-developed products, centres around letting every family member enjoy a product that is just as delicious as it is healthy and nutritious.


Message from the Chairman

Mohammed A. Al Sarhan
Chairman

Message from the Chairman

Message from the Chairman

The Al Safi Dairy Farm was initiated with the goal of enriching our consumer’s lives and looking after their families’ nutritional needs. And we have been committedly doing this with dairy products that are not only wholesome but also very delicious.

Our products form an integral part of the community’s diet. Dairy foods are a significant accompaniment to every meal, whether it’s breakfast, lunch, snack-time or dinner.

Since our inception in 1981, we have made sweeping changes in the dairy industry. Today we are one of the most respected companies in the world, and one of the few organisations worldwide that specialises in manufacturing, marketing and distribution of dairy products.

"Since our inception in 1981, we have made sweeping changes in the dairy industry. Today we are one of the most respected companies in the world… "

To push the boundaries in our business even further, in 2001, we partnered with the Danone Group, the leading French dairy producer. This helped us expand and enhance our experience in the dairy business. We have pooled our knowledge and know-how in the industry and together we have been successfully making a difference to the community.

So, let me take this opportunity to thank the faith placed in us by our stakeholders, customers, business partners, employees and the Saudi Community. We are committed to reciprocating your trust and goodwill by delivering on our promise with products that make our consumers’ lives healthier and happier.

Mohammed A. Al Sarhan
Chairman